Follow Wilson Lemieux's journey from a one-man band to full-scale production. Hear how we can capitalize on small opportunities and turn them into big wins with the mindset that just because we’re in West Texas, it doesn’t mean we can’t try to punch above our weight class and compete with the big dogs.

Wilson Lemieux has a passionate focus on film, people, and the stories that inspire the best of both.  A father to four and husband to one, Wilson juggles running Lemieux Co, a creative storytelling company focused on the power of film, and forgetting what his wife asked him to get from the grocery store.  Wilson has helped tell stories for national brands like AT&T, Topgolf, the Oklahoma City Thunder, and the Kentucky Lottery, as well as more local brands like ASCO Equipment, Amarillo National Bank, and Lokey’s Body Shop.  A graduate of West Texas A&M, Wilson never misses an opportunity to encourage the next generation of storytellers and advertisers.

Join AAF Lubbock and Wilson Lemieux at Stella's Restaurant on October 24th for “Keep Pickin' Watermelons: A Commentary on Creative in West Texas." 

RSVP required.  
Admission to this event is $30 for non-member, $15 for students.  Limited seating available.

Why is everyone talking about UX design now and what does it mean? How do I, as a designer, fit into this?

About this event

Ashley Schroeder

CX Architect and Strategist with over 15+ years of experience with big travel brands like Travelocity and Southwest Airlines.  Her passion is solving customer problems and building approachable, easy-to-use, and joyful end-to-end digital customer experiences.  

You will walk away with updated industry standard UX/UI methodologies, how these projects differ from traditional design work and what employers look for in portfolios when hiring for these positions. 

Admission will include an in-depth workshop, coffee, small breakfast treats, and a chance to win door prizes.

RSVP required.  

Admission to this event is $15 for non-members.  

AAF Lubbock and AIGA West Texas Members will receive a discount code in a separate email to attend for free. If you are a member and didn’t receive a code please email Chris Nazario at cnazario@southplainscollege.edu.

Join us for our end-of-year recognition banquet where we will honor this year's Silver Medal Award recipient and the inaugural class of the West Texas Trailblazers.

This year's Silver Medal Award winner is Stephen (Steve) Beasley, retired Advertising Director and Publisher of the Lubbock Avalanche-Journal.

The West Texas Trailblazers are:
James Hodgins, Advertising Instructor at Texas Tech College of Media & Communication
Allison Matherly, Social Media Manager at Texas Tech University Marketing & Communications
Susie Pfeiffer, Creative Director at UMC Health System
Rico Vega, Director of Creative Services at Slate Group

The banquet will take place on Thursday, June 27 at the Willows Event Center. Happy hour starts at 5:30 pm and dinner will be served at 6:30 pm. The presentation will be from 7:30-9:00 pm. Formal dress is requested.

Seats are limited for this event, so we ask you to purchase your tickets in advance. RSVPs must be made by Friday, June 21.

The American Advertising Federation's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, the AAF's Ad Clubs bestow this honor upon outstanding members of the local advertising community. The award serves to enhance the image of advertising by recognizing a locally well-known person for his or her advertising and community involvement.

The West Texas Trailblazers will recognize a handful of advertising professionals under the age of 40 who have made their mark on our industry. Recipients were selected based on their creative contributions, demonstration of leadership, impact on our community, and overall professional excellence.

Whiski Designs graphics are hand lettered and drawn in the distinctive style of India Hearne, a native Texan. All designs reflect the spirit of the desert served up with a little sass and attitude that everyone is sure to love! Products featuring original Whiski Designs graphics include greeting cards, t shirts, stickers, kitchen towels, baby onesies and more. Whiski Designs is a Go Texan Certified business and is located in the heart of The Dallas Farmers Market in downtown Dallas.

At the luncheon, she will discuss:

• The art of hand lettering

• How Whiski Designs got started

• The importance of running your business yourself / meeting face to face with your customers and telling your story

• Meeting with clients about custom work and client specific projects, including mural work she has done in Dallas

• Taking every opportunity that comes your way and evolving with your business but staying true to who you are as an artist

• Being a Go Texan certified business / the importance of shopping local and supporting fellow Texas (and small) businesses

• Her new retail store located at The Dallas Farmers Market