Program
Making Things Up For A Living (Creative Development Strategies)
Get the inside scoop about how Angelo Antoline, SOMETHING SHINY’s President/Creative Director, develops creative that works. He will discuss how he is able to create something out of nothing to deliver creative solutions for branding, advertising and dimensional direct response for his clients. He will talk about the power of a headline, the importance of hierarchy in an ad, why sometimes a client's logo can produce less results and many other topics. He will exploit his own process and why it has made him successful. And from this presentation, you will be able to inject some of his processes into your own creative development strategies.
Speaker
At the age of 26, Angelo started up his own advertising agency called mundayMorning Creative Group. He started out of his home in a spare bedroom. He grew the agency to over 5 million in billings in just a few short years and occupied half of the 7th floor in his office building near Dallas before his agency was acquired by a large, national agency in 2010. Angelo became their Executive Creative Director – running the creative for their six locations across the U.S.
In February 2013, he went back out on his own and started his current agency, SOMETHING SHINY, INC. His agency is focused on brand development and strategy execution.
Angelo serves as the Treasurer for the AAF Tenth District’s Foundation for Advertising Education. He is also the Chair for the AAF Central Region and Communications Chair for AAF Tenth District. Angelo is an AAF-Tenth District Past Governor and a Past President of AAF Dallas.