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Digital Communications Specialist - South Plains College in Levelland

Job Title: Digital Communications Specialist

Department: LEVL - Marketing and Communications

Employment Status: FT Full-Time

Full Time/Part Time: Full Time

Benefits: Yes

Months per Year: 12

Job Description

At South Plains College, our mission is to improve each student’s life. The Digital Communications Specialist plays a vital role in bringing that mission to life online. The Digital Communications Specialist collaborates with the Marketing & Communications team to plan, produce, and publish high-quality digital media that effectively communicates the SPC story. This position manages content for the SPC website, leads social media strategy and execution, and photos that highlights the people and moments that make SPC special.

The ideal candidate blends creativity with precision, ensuring our digital presence is engaging, accessible, and aligned with the SPC brand.

Website Management & Digital Content

Maintain an accurate, user-friendly, and accessible SPC website that supports students, employees, and community members.
Partner with departments to create and update program pages, announcements, forms, and other online materials.
Assist with page layout and design for digital campaigns and priority initiatives.
Monitor website analytics to identify opportunities for improvement and enhance the overall user experience.
Troubleshoot website issues and coordinate solutions with IT or external partners.
Ensure consistency in navigation, structure, and branding across the site.
Stay informed about emerging digital tools, technologies, and best practices to strengthen online communication.

Social Media Strategy & Management

Plan, create, and schedule compelling social content that reflects SPC’s values and supports recruitment, retention, and community engagement.
Maintain a consistent voice and visual identity across all social media platforms.
Track engagement and performance metrics to guide strategy and elevate SPC’s online presence.
Monitor and respond to messages, comments, and community interaction in a professional and timely manner.
Support campus initiatives, events, and student experiences through dynamic digital storytelling.

Photography & Multimedia

Occasionally photographs campus life, student activities, events, and programs.
Produce and edit photos and short-form videos for use on SPC’s website and social media channels.
Ensure all digital content reflects SPC’s brand standards for quality, tone, and accessibility.

Collaboration & Support

Work closely with academic divisions, student services, and administrative offices to gather accurate information and highlight college initiatives.
Serve as a resource for staff and faculty needing support with digital content or basic social media guidance.
Contribute to the ongoing improvement of online communication, digital user experience, and brand storytelling.
Perform additional duties as assigned in support of the College’s mission.

Preferred Skills:

· Familiarity with ADA/WCAG accessibility standards and best practices.

· Experience with Google Analytics, Meta Insights, or other digital analytics tools.

· Knowledge of digital workflow, project management, or marketing automation tools.
· Experience in photography or multimedia production.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in digital communications, marketing, web design/development, graphic communications, computer science, or a related field.

Two to five years of experience in website management, digital media, or social media coordination.

COMPUTER SKILLS

Experience in applying current computer technology and software applications to essential responsibilities, duties, and tasks. Photography, graphic design skills and knowledge of Adobe Creative Suite are a plus.

LANGUAGE SKILLS

Ability to read and comprehend simple and complex instructions, short correspondence, and memos. Ability to write simple correspondence and reports. Ability to effectively present information in one-to-one and small group situations to students, visitors, faculty, and other employees of the organization.

WRITING AND REPORTING SKILLS

Superb writing skills and knowledge of press release style guides.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, percentages, and decimals.

REASONING ABILITY

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

INTERPERSONAL SKILLS

Ability to work with a wide variety of people and participate as a team member to accomplish multiple projects and goals. Ability to meet and greet the public in a positive and productive way.

ORGANIZATIONAL SKILLS

Ability to organize tasks and activities essential to performing the specific duties and responsibilities of this job. Ability to organize multiple projects and tasks and meet production deadlines.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is required to stand; walk moderate distances; stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and peripheral vision.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be handled to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

The operational activities of this work environment are deadline driven.

Posting Detail Information

Posting Number: S6182019-P

Number of Vacancies: 1

Desired Start Date: 01/05/2026

Application Review Date: 01/02/2026

Open Until Filled: Yes

Quick Link for Internal Postings: https://southplainscollege.peopleadmin.com/postings/4387

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

Resume
Cover Letter
Transcripts

Optional Documents

Letter of Recommendation
Media File
Portfolio

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Multimedia Specialist - Streaming & Videography - South Plains College in Levelland

Job Title: Multimedia Specialist - Streaming & Videography

Department: LEVL - Marketing and Communications

Employment Status: FT Full-Time

Full Time/Part Time: Full Time

Benefits: Yes

Months per Year: 12

Job Description

The Multimedia Specialist supports the mission of South Plains College by creating dynamic, engaging, and visually compelling content across digital and traditional media platforms. This position plays a key role in enhancing the College’s brand visibility, strengthening audience engagement, and supporting recruitment, retention, and community outreach initiatives. The Multimedia Specialist works collaboratively with the Marketing & Communications team to plan, produce, and publish high-quality videos, photos, graphics, and digital media that communicate the SPC story. The primary focus of this position is on live streaming & videography, including athletic broadcasts, commencements, and other major campus events. Additionally, the specialist will provide graphic design and photography support to enhance the college’s overall marketing and communications strategy.

Live Streaming and Videography Support (Primary Role)

· Manage and execute live streaming of athletic events, commencements, and other major campus activities, ensuring high-quality broadcast standards.

· Operate, troubleshoot, and maintain video production and streaming equipment.

· Edit video content for social media, website, and other digital platforms, optimizing for audience engagement.

· Collaborate with Athletics, Student Life, and college administration to provide comprehensive multimedia coverage.

Graphic Design (Support Role)

· Design and produce supplemental print and digital assets (flyers, banners, social media graphics, website visuals) to support video and campaign initiatives.

· Ensure all design work aligns with South Plains College branding guidelines.

· Prepare files for print and digital publishing, coordinating with vendors when necessary.

Photography (Support Role)

· Capture photos of campus events, student life, faculty, and facilities as needed for marketing and communications.

· Edit and organize photography assets for easy use in multimedia campaigns.

Collaboration and Strategy

· Work closely with the Marketing and Communications team to develop multimedia strategies that enhance audience engagement.

· Provide creative direction on video and streaming initiatives, ensuring consistency with college branding and messaging.

· Stay current with industry trends in video production, live streaming, and digital storytelling.

Administrative and Technical Support

· Maintain and inventory multimedia equipment, including cameras, lighting, audio, and streaming tools.

· Archive and organize multimedia assets for long-term use.

· Assist in other marketing and communications tasks as needed.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor’s degree in multimedia, videography, communications, or related field (or equivalent experience).

Demonstrated experience in video production, live streaming, and editing (sports and event coverage strongly preferred).

Proficiency in Adobe Creative Suite, especially Premiere Pro, After Effects, Photoshop, and Illustrator.

Strong technical skills with streaming platforms and broadcast hardware/software.

Strong organizational skills with the ability to manage multiple projects and deadlines.

Excellent interpersonal and communication skills.

Preferred Skills:

· Experience producing live streams for athletics or large-scale events.

· Familiarity with social media platforms and video-first strategies.

· Knowledge of graphic design and photography best practices.

· Experience working in higher education or nonprofit environments.

COMPUTER SKILLS

Experience in applying current computer technology and software applications to essential responsibilities, duties, and tasks. Photography, graphic design skills and knowledge of Adobe Creative Suite are a plus.

LANGUAGE SKILLS

Ability to read and comprehend simple and complex instructions, short correspondence, and memos. Ability to write simple correspondence and reports. Ability to effectively present information in one-to-one and small group situations to students, visitors, faculty, and other employees of the organization.

WRITING AND REPORTING SKILLS

Superb writing skills and knowledge of press release style guides.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, percentages, and decimals.

REASONING ABILITY

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

INTERPERSONAL SKILLS

Ability to work with a wide variety of people and participate as a team member to accomplish multiple projects and goals. Ability to meet and greet the public in a positive and productive way.

ORGANIZATIONAL SKILLS

Ability to organize tasks and activities essential to performing the specific duties and responsibilities of this job. Ability to organize multiple projects and tasks and meet production deadlines.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is required to stand; walk moderate distances; stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and peripheral vision.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be handled to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

The operational activities of this work environment are deadline driven.