Professional Showcase: Dr. Rebecca Ortiz

Welcome to the February LAF Professional Showcase! This month we spoke with Dr. Rebecca R. Ortiz, an assistant professor of advertising in the College of Media & Communication at Texas Tech.


Q: Where were you born and raised?

A: I was born in Virginia Beach, VA, but moved to Florida before I can remember, and then back to Virginia when I was 12, so I consider Charlottesville, VA home. I went to Virginia Commonwealth University as a theatre major before finally settling on business advertising.


Q: Theatre, huh? What is your favorite show?

A: Noises Off, when it is done well it is amazing! I’m not a musical person, but I love Phantom of the Opera, too.


Q: So Lubbock is a long way from home, what’s your favorite thing about the Hub City?

A: Well most of my interactions have been with Texas Tech, but the community here is so welcoming and it just felt like home. It’s amazing how genuinely nice people are.


Q: Did you always want to teach the young advertising minds of tomorrow?

A: I actually never saw myself as a professor or teacher, but it allows me to do the research I want to do on the topics of my choice. I quickly realized that I had a knack for teaching, and I’m glad I fell into it. Now I love it, it’s a toss up whether I enjoy teaching or research more.


Q: What is your favorite part of being a professor?

A: Autonomy. I probably work more hours as a professor, but those hours are spent working toward something I feel passionate about. I have a choice in what I do on a daily basis, which gives me the ability to do all the things I love.


Q: If you could tell your students one thing, what would it be?

A: Trial and error. Don’t be afraid to try on different hats until you find what is right for you. There is nothing wrong with giving things a try.


Q: Do you have any pets?

A: I do! My boyfriend and I each have a cat. I used to hate cats after a cat attacked me when I was a child, it attached itself to my arm and I had to fling it off, so I hated them. I always thought I’d be a dog person. But after moving into my first apartment, I couldn’t have a dog, so I decided to get a cat. Pepe was my “first-born,” he was awesome. Prima Donna is my current cat, Prima for short, she’s a princess. I actually got her from the dean of the college, after she wouldn’t get along with his cats.


Q: What is your favorite TV show?

A: It’s Always Sunny in Philadelphia is probably my favorite, but I also like The Office and Arrested Development. But I’m obsessed with Always Sunny, I’ve seen every episode.


Q: Facebook or Instagram?

A: Facebook. I’m not a big sharer, I don’t like posting a lot. Part of it is because I’m a professor. But I also am not big on sharing images.


Q: Three things you can’t live without?

A: My phone, I can’t stand being without it, in love with it.

Coffee, I need coffee!

My parents, I’m extremely close to them.

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